Network Self-Reports

Network Self-Reports shows performance data as reported directly by each ad network — spend, impressions, and campaign metrics from Meta, Apple, and TikTok.

Network Self-Reports shows performance data pulled directly from each ad network's own API — Meta Ads, Apple Search Ads, and TikTok Ads. These are the numbers the network reports about its own campaigns: spend, impressions, and installs as counted by the network itself.

Go to SRN Insights → Network Self-Reports and select a network from the top navigation.

Overview vs Network Self-Reports

Both views show campaign performance, but they measure it differently.

	Overview	Network Self-Reports
Data source	AdShift SDK + MMP attribution	Ad network's own reporting API
Installs	Attributed by AdShift, deduplicated across channels	Self-reported by the network — not cross-channel deduplicated
Revenue	IAP, ad, and subscription revenue from SDK / RevenueCat / Adapty	Meta: purchase value via CAPI; Apple Search Ads and TikTok: not available
Channel view	All channels in one unified dashboard	One network per tab

A gap between the two views is always expected. Networks count every install they believe they drove; AdShift attributes each install to a single source using its attribution logic. Use Overview for cross-channel decisions, and Network Self-Reports to analyse spend and reach within a specific network.

Available networks

Network	Status
Meta Ads	Available
Apple Search Ads	Available
TikTok Ads	Available
Google Ads	Coming soon

Available SRN

Each network requires a connected account under Collaborate → Active Integrations → Network Connections. If no account is connected, the tab for that network will not show data.

Metrics by network

Meta Ads

Metric	Description
Spend	Total ad spend
Impressions	Ad views
Clicks	Ad clicks
Installs	App installs reported by Meta
Purchases	Purchase conversions
Revenue	Purchase value reported via Meta CAPI
Reach	Unique users who saw the ad
CPI	Cost per install
ROAS	Revenue ÷ Spend
CTR	Click-through rate
CVR	Conversion rate
CPM	Cost per 1,000 impressions
CPC	Cost per click

Apple Search Ads

Metric	Description
Spend	Total ad spend
Impressions	Ad views
Taps	Ad taps
Installs	App installs reported by Apple via SKAdNetwork
New Downloads	First-time downloads
Redownloads	Downloads by returning users
CPI	Cost per install
CPT	Cost per tap
CPM	Cost per 1,000 impressions
TTR	Tap-through rate
Conversion Rate	Installs ÷ Taps

TikTok Ads

Metric	Description
Spend	Total ad spend
Impressions	Ad views
Clicks	Ad clicks
App Installs	App installs reported by TikTok
Conversions	Total conversion events
Video Views (100%)	Users who watched the full video
6-sec Video Views	Users who watched at least 6 seconds
CPC	Cost per click
CPM	Cost per 1,000 impressions
CTR	Click-through rate
Cost per Install	Spend ÷ App Installs
ROAS	Conversion value ÷ Spend

Campaign drill-down

Each network lets you drill into the campaign hierarchy to see where spend and performance are concentrated.

Network	Levels
Meta Ads	Campaign → Ad Set
Apple Search Ads	Campaign → Ad Group → Keyword
TikTok Ads	Campaign → Ad Group → Ad / Creative

Click any row in the campaign table to drill down to the next level. Use the breadcrumb at the top of the table to navigate back up.

Filters

Filter	Description
Date range	The period to analyse. Options: last 7, 14, or 30 days, or a custom range.
App	Filter data to a specific app registered in your project.